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The Customer Service & Public Relations Masterclass


Location Start date End date Fees Inquire Register
Cairo 20.01.2025 24.01.2025 4,100 $ Inquire now Register
Dubai 20.01.2025 24.01.2025 4,300 $ Inquire now Register
London 03.02.2025 07.02.2025 6,100 $ Inquire now Register
Vienna 03.02.2025 07.02.2025 6,100 $ Inquire now Register
Dubai 03.02.2025 07.02.2025 4,300 $ Inquire now Register
Istanbul 17.02.2025 21.02.2025 5,000 $ Inquire now Register
Dubai 17.02.2025 21.02.2025 4,300 $ Inquire now Register
Dubai 14.04.2025 18.04.2025 4,300 $ Inquire now Register
Paris 21.04.2025 25.04.2025 6,100 $ Inquire now Register
Dubai 21.04.2025 25.04.2025 4,300 $ Inquire now Register
Dubai 19.05.2025 23.05.2025 4,300 $ Inquire now Register
Dubai 02.06.2025 06.06.2025 4,300 $ Inquire now Register
Dubai 23.06.2025 27.06.2025 4,300 $ Inquire now Register
Bahrain 23.06.2025 27.06.2025 5,000 $ Inquire now Register
Amsterdam 07.07.2025 11.07.2025 6,100 $ Inquire now Register
Dubai 07.07.2025 11.07.2025 4,300 $ Inquire now Register
Dubai 14.07.2025 18.07.2025 4,300 $ Inquire now Register
Istanbul 14.07.2025 18.07.2025 5,000 $ Inquire now Register
Casa Blanca 21.07.2025 25.07.2025 5,100 $ Inquire now Register
Dubai 21.07.2025 25.07.2025 4,300 $ Inquire now Register
Madrid 21.07.2025 25.07.2025 6,100 $ Inquire now Register

Overview

Our masterclass combines the disciplines of advanced customer service management and PR/communications in a powerful state-of-the-art programme to enable you to exploit this colossal opportunity. In a fast-paced, interactive programme you will work closely with other delegates to hone your relationship-building skills and strategies and to develop a planned approach to deal with the ‘new’ consumer. You will learn how to build lasting rapport and mutual respect with your customers while you uncover their needs, match them, build respect and maintain customer loyalty
 
This highly interactive and fun programme examines in depth how to. This programme will enable you to:
 
  • Build lasting and meaningful relationships with your customers
  • Use powerful behavioural tools to ensure you secure and maintain a competitive edge within any marketplace
  • Gain a greater understanding of your customers’ needs and how to satisfy them
  • Explore the basics of Neuro Linguistic Programming (NLP) and Emotional intelligence and discover how they can help you to improve your customer services management
  • Understand how media channels con be used successfully to develop and enhance relationships
  • Understand the process of decision-making based on learning from neuroeconomics
  • Develop your ability to draw stakeholder maps and to explore and exploit the relationships between stakeholders
  • Influence with integrity and effective communication
 
WHO SHOULD ATTEND?
 
Anyone who provides services, products or information to internal or external customers including personnel from:
 
  • Training, customer service, sales professionals, technical and support personnel, accountants, field services representatives, finance and credit controllers, reception, front-line staff, marketing, communication specialists, public relations personnel
  • Also anyone who will ever need to influence others, either socially or commercially and managers who want to add high-level communications and influencing skills to their personal portfolios

Objectives

  • Build lasting rapport and lasting relationships with colleagues, customers and friends
  • Modify your own behaviour to match others
  • Establishing good working relationships
  • Learn to influence with integrity
  • To use influencing skills and techniques to build ongoing and long term relationships with key customers and other stakeholders
  • To be able to create and adapt crystal clear models for communication between your organisation and its customers
  • Build co-operation and commitment
  • Understand your customers’ needs and how to satisfy them
  • An ability to tailor services to meet your stakeholders needs
  • Plan communications activity to meet stakeholder needs
  • Be more versatile in every customer or stakeholder-facing situation
  • Explore the range of communications techniques and tools available
  • Develop increased skill writing for print and the web and competency in the range of PR tools and techniques including editing
  • Learn how to write clear brief and clear objectives
  • Learn how to be an effective user of e-media
  • Develop crisis management techniques
  • Develop your interview technique
  • Develop personal communications effectiveness
  • Recognise behaviours that may cause conflict in the future, enabling you to defuse awkward, and sometimes critical, confrontations with colleagues and customers alike