back
Internal Communications Masterclass


Location Start date End date Fees Inquire Register
Paris 05.05.2025 09.05.2025 6,100 $ Inquire now Register
Dubai 05.05.2025 09.05.2025 4,300 $ Inquire now Register
Cairo 04.08.2025 08.08.2025 4,100 $ Inquire now Register
Dubai 04.08.2025 08.08.2025 4,300 $ Inquire now Register

Overview

Effective internal communications helps colleagues to work to the best of their abilities and to develop their skills to ensure everyone is focused on achieving an organisation’s goals.
 
Organisations are only as good as their weakest link. Poor customer service could spoil the work of expensive advertising and marketing campaigns. Employees are also front line ambassadors for organisations and should be nurtured as a powerful tool for recommendations and referrals.
 
A good internal communications strategy promotes well being and productivity and makes people feel valued. Research shows that job satisfaction rather than financial reward is often a stronger motivation for loyalty.
 
This course shows how to develop a dynamic corporate culture, how to manage change and how to bring the best out of the people with whom you work.

Objectives

Attendance to this unique programme will provide the delegates with complete understanding of the link between leadership and organisational culture. They will have the skills to advise on how to implement change and how to properly communicate change strategies. They will have the knowledge to understand and affect workplace culture. They will have the tools to communicate a shared vision to colleagues for mutual benefit.
 
  • understand how workplace culture is developed, how to develop it and how to put a value on it
  • understand the communication tools needed to create a “can do” attitude among colleagues
  • generate a universal willingness for the company or organisation to succeed, especially by generating new ideas
  • provide better customer focus and service
  • develop tools and techniques for identifying resistance to change and managing it