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Advanced Social Media Programme


Location Start date End date Price Inquire Register
Dubai Courses 23.08.2020 27.08.2020 3,950 $ Inquire now Register

Course Overview:

The Advanced Social Media Programme is a comprehensive five-day social media course for senior communication professionals and social media managers.

It covers strategic concepts and high-level social media management skills for the latest innovations and platforms.

This course places a focus on content-driven strategies including dedicated modules on writing for social media and creating video for social media. 

 

Course Outlines:

Advanced social media strategy and management

  • New social media channels
  • Social media integration: aligning online and offline strategies
  • Content creation for social media
  • Managing social media teams
  • Extended applications of social media
  • Community engagement in social media
  • Event management in social media
  • Tracking return on investment in social media

Writing for social media and the Web

  • Principles of writing for the Web
  • Writing website content
  • Writing for blogs and social networks
  • Micro-writing: Twitter, Status, SMS and the mobile Web

Creating video for social media and corporate communications

  • Video planning
  • Getting the best out of people on camera
  • Practical video production workshop
  • Video editing and post-production
  • Online video sharing